Douglas L. Ritter

Douglas L. Ritter

LPL Financial Advisor - Red Wing

Doug is President and CEO of Discovery Financial. He puts his 40 years of financial experience to good use, assisting his clients in pursuing their most important financial goals. Doug is responsible for the overall management of the financial services firm, and focuses his attention on investment management of personal and retirement assets, estate planning*, and the development of personal financial strategies.

Doug is very active in the community and has served in leadership positions for a variety of organizations including the Red Wing Family YMCA, Red Wing Area Chamber of Commerce, Sheldon Theatre and the Church of St. Joseph.  

Doug and his wife, Mona, have four children and reside in Red Wing.

Doug is an LPL Registered Representative and LPL Investment Adviser Representative, and is a founding shareholder of Discovery Financial. He previously served as chief financial officer of a leading community banking organization. He was formerly associated with a major international accounting firm as a senior manager.

Doug works out of the Headquarters office in Red Wing.

  • Graduated from the University of Minnesota with a Bachelor's degree in accounting.
  • Earned the Certified Financial Planner (CFP) designation from the Certified Financial Planner Boards of Standards in 1994
  • Earned the Personal Financial Specialist (PFS) designation from the American Institute of CPAs in 2010
  • Holds Series 6, 7, 24, 53, and 63 securities registrations held with LPL and life and health insurance licenses

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*Registered Representative is not an attorney. Registered Representative will help review the documents and recommend a local attorney that specializes in estate planning. LPL and Discovery Financial do not render legal or tax advice.