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The Discovery Financial Difference

Helping our advisors chart a steady course from transition to succession and everything in between!

Our Team

Established in 1992, Discovery Financial is comprised of 16 advisors in 8 locations across the southern Twin Cities Metro area, southeastern Minnesota, and western Wisconsin. Headquartered in Red Wing, MN, Discovery Financial is a leading OSJ with LPL Financial. Our mission is to be the firm of choice for people seeking personal financial advice and wealth management—and we want you to join us.
With Discovery Financial, you will:

  • Affiliate with a team of experienced, successful advisors as well as a highly-skilled support staff
  • Gain opportunities to study and learn from your peers
  • Establish and run your own business to best suit you and your clients
  • Capitalize your client base upon retirement with succession strategies
  • Avoid proprietary product requirements
  • Choose to use your established brand or the Discovery Financial brand

Members

What Our Advisors Say

With over thirty years in the business I have worked with several broker/dealers and with several OSJ groups. I feel so fortunate to have found Discovery Financial. I have been a member of the Discovery team for over two years. Discovery does its best to provide me with a supportive environment and with all the tools I need to be successful in my business. 

I know that at Discovery Financial I have a highly skilled and knowledgeable team of professionals behind me. At the same time, they make me feel like family. It is the best of both worlds when you trust your company on a personal and professional level. 

I have the same goal with my clients as Discovery Financial does with me: To provide the tools and opportunity to be financially successful in an everchanging and complicated world.

Between Discovery Financial and LPL Financial I feel I have the tools and the support to be successful now and into the future.

  • Carolyn Oberfeld, CFP ®

Support You Need

Our job is to deliver results for not only our clients but also our advisors. We have learned over the years that challenges are better met as a team than on our own. We are here to help you effectively manage the next step in your business whether that is transition, growing your practice, or planning your succession strategy. 

Transition

Having successfully navigated a transition to LPL Financial in 2017, our team is knowledgeable and prepared to help make your move as smooth as possible. 

Growing Your Practice

An advisor’s main objective is to serve their clients and help them reach their financial goals. At Discovery Financial, we are ready to help you do just that through:

  • Semi-annual meetings to discuss latest industry trends, learn, and share ideas
  • Educational assistance program that promotes learning for you and your key support staff
  • Consulting support to expand your business and improve operations
  • Monthly compliance and operations updates

Succession Strategies

Don’t have a succession plan? You’re not alone. According to a 2018 study+ released by the Financial Planning Association, only 27% of advisors have a documented succession plan in place. Let us help you change that. It may be as simple as an assignment of accounts or could be a more detailed, formalized succession plan. Together, with our succession planning experience and your commitment to your clients, we will create a succession plan that works for you.

Trusted Partner

In addition to the knowledge and support of Discovery Financial, we also bring the expertise, size, and scale of LPL Financial, the largest* independent Broker-Dealer in the market. While joining more than 16,000 other LPL advisors may seem overwhelming, we help our advisors navigate the process with personalized assistance, communications, and access to resources available through our partnership with LPL.

To learn more about the capabilities and people that make LPL an industry leader, please visit LPL Behind The Scenes.

Let’s Get Started

E-mail Cody Buck at cbuck@discoveryfinancial.com or call 651-388-9594 to learn more about how joining Discovery Financial can help you further benefit your practice.


+https://en-us.janushenderson.com/advisor/succession/

*As reported by Financial Planning magazine, June 1996-2019, based on total revenue