The Discovery Financial Difference

Helping our advisors chart a steady course from transition to succession and everything in between!

Our Team

Established in 1992, Discovery Financial is comprised of 17 advisors in 11 locations across the southern Twin Cities Metro area, southeastern Minnesota, and western Wisconsin. Headquartered in Red Wing, MN, Discovery Financial is a leading OSJ with LPL Financial. Our mission is to be the firm of choice for people seeking personal financial advice and wealth management—and we want you to join us.
With Discovery Financial, you will:

  • Affiliate with a team of local, experienced, successful advisors as well as a highly-skilled support staff
  • Gain opportunities to study and learn from your peers
  • Establish and run your own business to best suit you and your clients
  • Capitalize your client base upon retirement with succession strategies
  • Avoid proprietary product requirements
  • Choose to use your established brand or the Discovery Financial brand
  • Dedicated Large Enterprise Relationship Manager at LPL Financial

Each business is unique and presents different challenges. At Discovery Financial, we view this an opportunity to help advisors navigate the next steps in their business development. With valuable experience in four key areas, we are ready to assist you. Let’s get started!

Vision & Experience

As a leading OSJ and an LPL Large Enterprise, Discovery Financial is focused on using our vision and experience to deliver strategies and solutions which allow our advisors to fully capitalize on the resources, technology, and tools available through LPL Financial. You will have the ability to experience true independence and have the chance to build your business to meet your aspirations and goals

Transition Support

Discovery Financial successfully navigated our own transition to LPL Financial in 2017, as well as guiding several subsequent advisor transitions since then. We understand the challenges that may be encountered and we have a devoted, detail-oriented staff ready to assist with the onboarding and transition process. From beginning to end, our goal is to make your move to LPL and Discovery Financial a seamless experience.

Growing Your Practice

Discovery Financial supports advisors and assists in the growth of their practices by offering marketing assistance, training and educational opportunities, access to highly-experienced peers and a dedicated service team, enhanced access to the wide range of LPL services, and more.

Succession Strategies

Advisors spend their entire career building a business that may become their single largest asset. With our succession planning experience and your commitment to your clients, we will create a succession plan that works for you and is tailored to meet your specific needs. Let us help protect and capitalize on what you have built.

Support You Need

Our job is to deliver results for not only our clients but also our advisors. We have learned over the years that challenges are better met as a team than on our own. We are here to assist you in effectively managing the next step in your business whether that is transition, growing your practice, or planning your succession strategy.

What Our Advisors Say

"With over thirty years in the business I have worked with several broker/dealers and with several OSJ groups. I feel so fortunate to have found Discovery Financial. I have been a member of the Discovery team for over two years. Discovery does its best to provide me with a supportive environment and with all the tools I need to be successful in my business. 

I know that at Discovery Financial I have a highly skilled and knowledgeable team of professionals behind me. At the same time, they make me feel like family. It is the best of both worlds when you trust your company on a personal and professional level. 

I have the same goal with my clients as Discovery Financial does with me: To provide the tools and opportunity to be financially successful in an everchanging and complicated world.

Between Discovery Financial and LPL Financial I feel I have the tools and the support to be successful now and into the future."

- Carolyn Oberfeld, CFP ®

In addition to the knowledge and support of Discovery Financial, we also bring the expertise, size, and scale of LPL Financial, the largest* independent Broker-Dealer in the market. While joining more than 20,000 other LPL advisors may seem overwhelming, we help our advisors navigate the process with personalized assistance, communications, and access to resources available through our partnership with LPL.

To learn more about the capabilities and people that make LPL an industry leader, please visit LPL Behind The Scenes.

Let’s Get Started

E-mail Cody Buck at or call 651-388-9594 to learn more about how joining Discovery Financial can help you further benefit your practice.


*As reported by Financial Planning magazine, June 1996-2022, based on total revenue